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Each quarter, the company donates $20,000 to the charity whose video gets the most votes. The second reason for Defenders’ growth, Boyce said, is the company’s focus. The third is its tested systems, which create consistent high quality and predictable service, he said. And the fourth reason, he added, is the company’s effort to build relationships. “We believe God made us for relationships,” Boyce said. “Our owners urge us to serve together. That’s at the heart of why we are successful. ”And Defenders isn’t bashful about trumpeting its offerings and virtues. The company, Boyce said, has “an unlimited advertising budget for programs that work. I realize that’s highly unusual not to set a limit on marketing, but that gets back to our testing. ”About half of Defenders’ advertising spend goes to digital and half to traditional media, he said.

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Further, there can be additional benefits to a DIY system because they’re typically much easier to transfer to another home if you move. For someone looking for a more complex setup like home automation, or someone that wants a trained expert to make the recommendation for the setup, expert installation is a great option. We’ve found that most people that were apprehensive about self installing a home security system actually ended up finding the process very easy. There are companies out there like Frontpoint that are known to be particularly helpful in this stage. Handsfree features usually work in conjunction with your mobile device and/or your home automation system. Of course, you know you can use the voice option with Alexa and other home automation systems to control your equipment.

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